Legal

Privacy Policy

Learn how SimpleBLE collects, uses, retains, and protects website visitor, contact form, analytics, advertising, and B2B enrichment data.

Privacy Policy

Last updated: Sep 1, 2026

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (the "Site").

1. Data Controller

SimpleBLE by The California Open Source Company

San Francisco, CA, USA

Email: privacy@simpleble.org

2. Information We Collect

A. Information you provide directly via the contact form

  • Name
  • Email address
  • Message content
  • IP address and timestamp (collected automatically for spam prevention)

B. Information collected automatically

When you browse the Site, we (and our third-party partners) automatically collect:

  • Browser type, operating system, device type
  • Approximate location (city/country level)
  • Pages visited, time spent, referring site
  • Cookies and similar technologies (see Section 5)

3. How We Use Your Information

  • To reply to your contact form messages
  • To prevent spam and abuse (our self-hosted Z2V Form service)
  • To understand first-party website visits and campaign attribution (our self-hosted Z2V Track service)
  • To understand how visitors use the Site and improve it (Google Analytics)
  • For remarketing and interest-based advertising – we may use Google Analytics and its advertising features (e.g., Remarketing, Demographics and Interests reporting, Google Ads integration) to show you ads on other sites based on your previous visits here
  • To comply with legal obligations

Important: We do not sell your personal data in the traditional sense, but under California (CCPA/CPRA) and some other laws, using Google Analytics for remarketing or interest-based advertising can be considered a "sale" or "sharing" of data. See Section 8 for your opt-out rights.

4. Who We Share Your Data With

| Service | What they receive | Purpose | Location / Safeguards | | :-------------------------------- | :------------------------------------------------------- | :---------------------------------------- | :------------------------------------------ | | Z2V Form (self-hosted) | Name, email, message, technical request data, timestamp | Store, protect, and forward contact forms | SimpleBLE-operated infrastructure | | Z2V Track (self-hosted) | Visitor/session IDs, page path, referrer, device context | First-party analytics and attribution | SimpleBLE-operated infrastructure | | Formspark (AI feedback only) | Assistant, page, referrer, and user-agent metadata | Process limited AI feedback signals | USA – SCCs + EU-U.S. DPF | | Google LLC | IP address, cookie IDs, usage data, advertising IDs | Analytics + possible remarketing | USA – EU-U.S. Data Privacy Framework + SCCs | | Apollo.io (ZenLeads Inc.) | IP address, usage data, business identifiers | B2B analytics & visitor ID | USA – Standard Contractual Clauses | | Web hosting & technical providers | Only as strictly necessary | Hosting, security, backups | Contractually bound to confidentiality | | Legal authorities | Only when required by law | Compliance | N/A |

5. Cookies & Tracking Technologies

| Cookie / Identifier | Provider | Purpose | Duration | | :--------------------------------- | :--------------- | :---------------------------------- | :------------------- | | ga, _gid, _gat, _ga* | Google Analytics | Analytics & possible remarketing | Up to 2 years | | _gcl_au, _gclid | Google Ads | Conversion tracking (if we run ads) | 90 days | | _z2v_vid | Z2V Track | Anonymous first-party visitor ID | Up to 1 year | | _z2v_sid, _z2v_trace, _z2v_link | Z2V Track | Session and campaign attribution | 30 minutes | | Apollo-related cookies | Apollo.io | B2B visitor identification | Session / Persistent | | Session cookies (if any) | Our server | Basic site functionality | Session |

You can block or delete cookies in your browser at any time.

Opt-out links

  • Google Analytics: https://tools.google.com/dlpage/gaoptout
  • Google Ads personalization: https://adssettings.google.com

6. Data Retention

  • Contact form submissions (Z2V Form): up to 36 months or until the inquiry is resolved
  • Google Analytics data: 26 months (automatically deleted thereafter)

7. International Data Transfers

Your data may be transferred to and processed in the United States (Formspark, Google, and Apollo). We rely on the EU-U.S. Data Privacy Framework (where certified) and Standard Contractual Clauses.

8. Your Rights & Choices

Depending on your location, you have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing
  • Opt out of "sale" or "sharing" of personal information
  • Withdraw consent where we rely on it

California residents: Using Google remarketing is considered "sharing" under CCPA. You can opt out via the Google links above or by contacting us.

To exercise any right, email privacy@simpleble.org. We will respond within 30 days.

9. Security & Children

We use HTTPS, regular updates, and reasonable security measures.

The Site is not directed at children under 13 (or 16 in some jurisdictions), and we do not knowingly collect their data.

10. Changes to This Policy

We will post any changes here and update the "Last updated" date.

11. Contact Us

Questions or requests?

Email: privacy@simpleble.org